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Users will soon have a new feature that allows them to reduce the amount of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the company disclosed that it presently contains over 1 billion AI videos.

Testing and Rollout

This change is being tested over the coming weeks before a widespread release. This development coincides with a rise in AI-generated material, driven by emerging video-generation tools.

AI Proliferation Online

It has been noted that nearly a tenth of the fastest-growing video streams on a competing service primarily display AI-generated videos. A large amount of this content is considered mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or surreal.

Based on user feedback that a lot of users enjoy content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the power to see more or less of that, based on their own likes,” commented a spokesperson.

Volume and Proportions

The platform shared that there are currently 1.3bn videos on its network identified as AI-generated. Collectively, in excess of 100 million videos are uploaded to the platform every day, making AI-generated material a minor portion of its complete catalog.

User Control Features

Members will be capable of decrease or raise the level of AI-generated videos they see by using the content preference setting in the app and selecting “AI-generated content”. Additional categories that are already be adjusted under the filter include politics, style, cosmetics, and dance.

Platform Guidelines

The platform’s rules require content makers to tag lifelike AI-generated content, and it bans dangerous AI impersonations of public figures or crisis events. Any believable AI-generated clip that is unmarked can be removed under its user guidelines.

Additionally, the service will now add an artificially created watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This action is aimed to help prevent users from trying to bypass the disclosure requirement.

Responsible AI Funding

TikTok is additionally establishing a $2 million educational fund for specialists and organizations to create learning resources about using AI responsibly. This program will support charitable organizations focused on training coding and technology.

Moderation Strategy

TikTok has justified its moderation strategy, following controversy over plans to lay off numerous safety staff in the UK. TikTok is expected to reduce 439 jobs in its user protection division in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by humans. TikTok stated a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its AI tools.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”